Marketing ROI

AI Agents

Jul 9, 2026

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4 min read

Stop Feeding Your Best Channel

Your best-performing channel looks great on paper because of what it earned in the past. But past returns and future returns are not the same number. This issue is about why your dashboard hides that difference, how saturation, lag, and one dead deal quietly distort your budget decisions, and the one rule that forces any recommendation to be honest.

Deepinder Singh Dhingra

AI efficiency

The CMO Role Is Consolidating. Decide Which Side You Land On.

May 8, 2026

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4 min read

The CMO Role Is Consolidating. Decide Which Side You Land On.

This newsletter is for the CMOs watching colleagues get folded into CRO roles or opting for CGO roles elsewhere, watching board decks ask harder questions every quarter about marketing's contribution. Wondering, quietly, whether the next round of cuts lands on them.It is not a quiet trend anymore. UPS, Etsy, Walgreens, Starbucks, Johnson & Johnson - the CMO title got eliminated or restructured at all of them.

Deepinder Singh Dhingra

AI efficiency

Apr 30, 2026

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5 min read

Brand Is Where Marketing Hides the Spending It Can't Justify

That's the boardroom skepticism. The irony is that most of the marketing dashboard built for itself was designed to make this exact accusation impossible to defeat.

Deepinder Singh Dhingra

Enterprise Sale

A Deal Took 5 Years to Close, But The Attribution Model Credited a Blog Post.

Apr 23, 2026

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4 min read

A Deal Took 5 Years to Close, But The Attribution Model Credited a Blog Post.

In B2B pipeline generation is up by 23% but the win rates are down at 18%. While everyone blames their attribution model, the thing is that they were never built their models for the most important deals.

Deepinder Singh Dhingra

GTM

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

Apr 9, 2026

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13 min read

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

I spend most of my time helping marketing teams make sense of their data. So when a CFO said this to me over coffee, half-joking, I couldn't laugh. It was a clever line, but I know how many marketers hear some version of that sarcasm every budget cycle and can't do anything about it. The worst part was that he wasn't completely wrong.

Deepinder Singh Dhingra

AI efficiency

She Had the Data. She Hid It On Purpose.

Apr 2, 2026

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9 min read

She Had the Data. She Hid It On Purpose.

One of our smartest customers deliberately hid her own data, which changed how her team allocated budget but chose to do so anyway. What she understood about data readiness is the same thing Billy Beane figured out about baseball scouts twenty years ago.

Deepinder Singh Dhingra

AI efficiency

A CMO had $2M in their pipeline, but nobody could see it.

Mar 26, 2026

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12 min read

A CMO had $2M in their pipeline, but nobody could see it.

The story of how a CMO and her team discovered $2 million in their pipeline, which was hidden in plain sight. This was not new pipeline, but the data already hidden in multiple un-connected sources.

Deepinder Singh Dhingra

AI efficiency

Data Is Not Your Problem, But 5 Conflicting Versions Of It Is

Mar 13, 2026

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12 min read

Data Is Not Your Problem, But 5 Conflicting Versions Of It Is

Marketing has their numbers, Sales has theirs and Finance has a third. Everyone walks into the same room with different data and nobody leaves with a decision. How to build one revenue truth?

Deepinder Singh Dhingra

creator economy

Why Your Creator Strategy Is Just Expensive Gut Feeling

Feb 27, 2026

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13 min read

Why Your Creator Strategy Is Just Expensive Gut Feeling

Brands are moving from broadcast to creators without any measurement infrastructure in place. What they need to define ROI next?

Deepinder Singh Dhingra

AI efficiency

Feb 20, 2026

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9 min read

Your Marketing Data Is Lying to You

Why most marketing teams optimize for channels that directly relate to conversion and kill the ones actually causing it.

Deepinder Singh Dhingra

AI efficiency

Your AI Marketing Stack Is Making You Worse

Feb 12, 2026

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11 min read

Your AI Marketing Stack Is Making You Worse

Most CMOs are automating the exact things they shouldn't.

Deepinder Singh Dhingra

marketing funnel

Jan 29, 2026

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10 min read

Why Your Marketing Funnel Is Working Against You

Most marketing organisations are optimising the wrong thing. They're punishing buyers for being human. And the system they built to operate at scale has become their biggest blocker.

Deepinder Singh Dhingra

GTM

Marketing Departments Should Be Suicide Squads

Jan 15, 2026

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9 min read

Marketing Departments Should Be Suicide Squads

Have you built the organisational culture to kill successful channels before they become liabilities?

Deepinder Singh Dhingra

GTM

How to Close Enterprise Deals in 30 Days (Not 6 Months)

Jan 8, 2026

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9 min read

How to Close Enterprise Deals in 30 Days (Not 6 Months)

Tom is refreshingly direct. He breaks down why most CMOs are tracking the wrong metrics, how he’s closing enterprise deals in just 30–45 days, and where he’s placing his next big bets.

Deepinder Singh Dhingra

Marketing ROI

Stop Feeding Your Best Channel

The CMO Role Is Consolidating. Decide Which Side You Land On.

Brand Is Where Marketing Hides the Spending It Can't Justify

A Deal Took 5 Years to Close, But The Attribution Model Credited a Blog Post.

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

She Had the Data. She Hid It On Purpose.

A CMO had $2M in their pipeline, but nobody could see it.

Data Is Not Your Problem, But 5 Conflicting Versions Of It Is

Why Your Creator Strategy Is Just Expensive Gut Feeling

Your Marketing Data Is Lying to You

Your AI Marketing Stack Is Making You Worse

Why Your Marketing Funnel Is Working Against You

Marketing Departments Should Be Suicide Squads

How to Close Enterprise Deals in 30 Days (Not 6 Months)

The Moneyball CMO