GTM

AI Agents

How to audit event attribution before somebody cuts the budget

Sep 17, 2026

•

8 min read

How to audit event attribution before somebody cuts the budget

Event attribution is wrong at most companies, and when we mapped it across different organizations we work with in the last 4 years - there were three common problems. And each problem can be detected and requires a specific fix. In this newsletter I am sharing an AI prompt to audit all these three problems using two Salesforce exports.

Deepinder Singh Dhingra

AI Agents

How to report marketing contribution so finance can trust the number

Sep 11, 2026

•

8 min read

How to report marketing contribution so finance can trust the number

Two reports that tell you whether your number is real, the sheet that fixes it, and an honest account of where this method stops.

Deepinder Singh Dhingra

AI Agents

Doing Marketing Correctly Will Cost You Your Job

Sep 3, 2026

•

9 min read

Doing Marketing Correctly Will Cost You Your Job

The marketing that wins deals makes your numbers look worse first. Allison Snow on why that is a comp plan problem, not a measurement problem, and what to negotiate before you spend.

Deepinder Singh Dhingra

AI Agents

I Told a Customer She Could Replace Us With Claude Code. Here's Why She Didn't.

Aug 27, 2026

•

6 min read

I Told a Customer She Could Replace Us With Claude Code. Here's Why She Didn't.

An Ops leader looked at a dashboard we built in 15 minutes and asked why she couldn't just build it herself with Claude Code, and I told her she could. This newsletter argues that AI made the interface free, so software value (and a marketing team's value) now collapses to the two things claude can't replicate overnight: the governed context underneath and the harness around it. It closes on her five words, "the insight's great, but what do I do with it now?" - as the real bottleneck of this era.

Deepinder Singh Dhingra

AI Agents

Your AI SDR works perfectly, on 45% of the facts

Aug 20, 2026

•

6 min read

Your AI SDR works perfectly, on 45% of the facts

84% of revenue teams use AI at the top of funnel. Most are not getting the meetings they were promised. The problem is not the emails- it is everything the agent cannot see before it sends them.

Deepinder Singh Dhingra

AI Agents

She built an "AI ops detective" to catch what her team forgets

Aug 13, 2026

•

7 min read

She built an "AI ops detective" to catch what her team forgets

Weisi Kang from Glean on the agent that fixes her pipeline in minutes, and why the next great CMO comes from ops.

Deepinder Singh Dhingra

AI Agents

From "AI Said So" to AI Is Spreading the Wrong Answers

Aug 6, 2026

•

4 min read

From "AI Said So" to AI Is Spreading the Wrong Answers

Shadow AI is already standard practice: people and agents are querying company data outside governance. The harm isn’t in “AI” , but on confident answers without shared context. Durable fix is a governed context layer that encodes real definitions and data access so every agent (and person) answers from the same truth.

Deepinder Singh Dhingra

AI Agents

We Found Almost $5 Million in a Reconciliation Everyone Missed

Jul 30, 2026

•

5 min read

We Found Almost $5 Million in a Reconciliation Everyone Missed

This story uncovers $4.4M in missing marketing spend and $5M CRM error, showing why poor data is one of the biggest obstacles to using AI agents effectively in revenue teams.

Deepinder Singh Dhingra

AI Agents

AI Is Making You Sound Like Everyone Else

Jul 23, 2026

•

8 min read

AI Is Making You Sound Like Everyone Else

Everyone has the same models and tools that use the same infra underneath them. Similar prompts and almost look alike content or campaigns. Mari Strom, an advisor to RevSure and Growth & Integrated Marketing Head for HP believes that the CMOs who will win the next three years are the ones who refuse to sound like everyone else.

Deepinder Singh Dhingra

AI Agents

Jul 16, 2026

•

4 min read

More Agents Made Your GTM Worse

The teams that moved fastest on AI agents last year are now the most confused about why their pipeline is a mess.

Deepinder Singh Dhingra

AI Agents

Jul 9, 2026

•

4 min read

Stop Feeding Your Best Channel

Your best-performing channel looks great on paper because of what it earned in the past. But past returns and future returns are not the same number. This issue is about why your dashboard hides that difference, how saturation, lag, and one dead deal quietly distort your budget decisions, and the one rule that forces any recommendation to be honest.

Deepinder Singh Dhingra

AI Agents

AI Said the Quiet Part Loud. A Team Freaked Out. But It Was Right.

Jul 2, 2026

•

5 min read

AI Said the Quiet Part Loud. A Team Freaked Out. But It Was Right.

The moment your team pushes back on an AI recommendation is the most valuable moment in the room. Don't waste it.

Deepinder Singh Dhingra

AI Agents

Jun 25, 2026

•

7 min read

Your AI Agents Are Working From a Half-Built Map

Most GTM pipelines doesn't run on software. It runs on one person who knows how to connect it all. And when that person leaves, chaos breaks.

Deepinder Singh Dhingra

GTM

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

Apr 9, 2026

•

13 min read

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

I spend most of my time helping marketing teams make sense of their data. So when a CFO said this to me over coffee, half-joking, I couldn't laugh. It was a clever line, but I know how many marketers hear some version of that sarcasm every budget cycle and can't do anything about it. The worst part was that he wasn't completely wrong.

Deepinder Singh Dhingra

AI efficiency

She Had the Data. She Hid It On Purpose.

Apr 2, 2026

•

9 min read

She Had the Data. She Hid It On Purpose.

One of our smartest customers deliberately hid her own data, which changed how her team allocated budget but chose to do so anyway. What she understood about data readiness is the same thing Billy Beane figured out about baseball scouts twenty years ago.

Deepinder Singh Dhingra

AI efficiency

Data Is Not Your Problem, But 5 Conflicting Versions Of It Is

Mar 13, 2026

•

12 min read

Data Is Not Your Problem, But 5 Conflicting Versions Of It Is

Marketing has their numbers, Sales has theirs and Finance has a third. Everyone walks into the same room with different data and nobody leaves with a decision. How to build one revenue truth?

Deepinder Singh Dhingra

creator economy

Why Your Creator Strategy Is Just Expensive Gut Feeling

Feb 27, 2026

•

13 min read

Why Your Creator Strategy Is Just Expensive Gut Feeling

Brands are moving from broadcast to creators without any measurement infrastructure in place. What they need to define ROI next?

Deepinder Singh Dhingra

AI efficiency

Your AI Marketing Stack Is Making You Worse

Feb 12, 2026

•

11 min read

Your AI Marketing Stack Is Making You Worse

Most CMOs are automating the exact things they shouldn't.

Deepinder Singh Dhingra

marketing funnel

Jan 29, 2026

•

10 min read

Why Your Marketing Funnel Is Working Against You

Most marketing organisations are optimising the wrong thing. They're punishing buyers for being human. And the system they built to operate at scale has become their biggest blocker.

Deepinder Singh Dhingra

GTM

Marketing Departments Should Be Suicide Squads

Jan 15, 2026

•

9 min read

Marketing Departments Should Be Suicide Squads

Have you built the organisational culture to kill successful channels before they become liabilities?

Deepinder Singh Dhingra

GTM

How to Close Enterprise Deals in 30 Days (Not 6 Months)

Jan 8, 2026

•

9 min read

How to Close Enterprise Deals in 30 Days (Not 6 Months)

Tom is refreshingly direct. He breaks down why most CMOs are tracking the wrong metrics, how he’s closing enterprise deals in just 30–45 days, and where he’s placing his next big bets.

Deepinder Singh Dhingra

GTM

How to audit event attribution before somebody cuts the budget

How to report marketing contribution so finance can trust the number

Doing Marketing Correctly Will Cost You Your Job

I Told a Customer She Could Replace Us With Claude Code. Here's Why She Didn't.

Your AI SDR works perfectly, on 45% of the facts

She built an "AI ops detective" to catch what her team forgets

From "AI Said So" to AI Is Spreading the Wrong Answers

We Found Almost $5 Million in a Reconciliation Everyone Missed

AI Is Making You Sound Like Everyone Else

More Agents Made Your GTM Worse

Stop Feeding Your Best Channel

AI Said the Quiet Part Loud. A Team Freaked Out. But It Was Right.

Your AI Agents Are Working From a Half-Built Map

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

She Had the Data. She Hid It On Purpose.

Data Is Not Your Problem, But 5 Conflicting Versions Of It Is

Why Your Creator Strategy Is Just Expensive Gut Feeling

Your AI Marketing Stack Is Making You Worse

Why Your Marketing Funnel Is Working Against You

Marketing Departments Should Be Suicide Squads

How to Close Enterprise Deals in 30 Days (Not 6 Months)

The Moneyball CMO