A Deal Took 5 Years to Close, But The Attribution Model Credited a Blog Post.
In B2B pipeline generation is up by 23% but the win rates are down at 18%. While everyone blames their attribution model, the thing is that they were never built their models for the most important deals.
Data Is Not Your Problem, But 5 Conflicting Versions Of It Is
Marketing has their numbers, Sales has theirs and Finance has a third. Everyone walks into the same room with different data and nobody leaves with a decision. How to build one revenue truth?
How to Close Enterprise Deals in 30 Days (Not 6 Months)
Tom is refreshingly direct. He breaks down why most CMOs are tracking the wrong metrics, how he’s closing enterprise deals in just 30–45 days, and where he’s placing his next big bets.
