$750M Speech AI Company’s Marketing Head on How to Kill AI Slop
Content is now the cheapest thing a marketing team makes. Knowing how a customer actually feels is still the most expensive, and plenty of teams have quietly stopped paying for it.
One of our smartest customers deliberately hid her own data, which changed how her team allocated budget but chose to do so anyway. What she understood about data readiness is the same thing Billy Beane figured out about baseball scouts twenty years ago.
Data Is Not Your Problem, But 5 Conflicting Versions Of It Is
Marketing has their numbers, Sales has theirs and Finance has a third. Everyone walks into the same room with different data and nobody leaves with a decision. How to build one revenue truth?
Most marketing organisations are optimising the wrong thing. They're punishing buyers for being human. And the system they built to operate at scale has become their biggest blocker.
How to Close Enterprise Deals in 30 Days (Not 6 Months)
Tom is refreshingly direct. He breaks down why most CMOs are tracking the wrong metrics, how he’s closing enterprise deals in just 30–45 days, and where he’s placing his next big bets.
