CMO CFO Relation

AI efficiency

The CMO Role Is Consolidating. Decide Which Side You Land On.

May 8, 2026

•

4 min read

The CMO Role Is Consolidating. Decide Which Side You Land On.

This newsletter is for the CMOs watching colleagues get folded into CRO roles or opting for CGO roles elsewhere, watching board decks ask harder questions every quarter about marketing's contribution. Wondering, quietly, whether the next round of cuts lands on them.It is not a quiet trend anymore. UPS, Etsy, Walgreens, Starbucks, Johnson & Johnson - the CMO title got eliminated or restructured at all of them.

Deepinder Singh Dhingra

AI efficiency

Apr 30, 2026

•

5 min read

Brand Is Where Marketing Hides the Spending It Can't Justify

That's the boardroom skepticism. The irony is that most of the marketing dashboard built for itself was designed to make this exact accusation impossible to defeat.

Deepinder Singh Dhingra

GTM

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

Apr 9, 2026

•

13 min read

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

I spend most of my time helping marketing teams make sense of their data. So when a CFO said this to me over coffee, half-joking, I couldn't laugh. It was a clever line, but I know how many marketers hear some version of that sarcasm every budget cycle and can't do anything about it. The worst part was that he wasn't completely wrong.

Deepinder Singh Dhingra

CMO CFO Relation

The CMO Role Is Consolidating. Decide Which Side You Land On.

Brand Is Where Marketing Hides the Spending It Can't Justify

A CFO Told Me Marketing Is the Only Department That Grades Its Own Homework

The Moneyball CMO