The CMO Role Is Consolidating. Decide Which Side You Land On.
This newsletter is for the CMOs watching colleagues get folded into CRO roles or opting for CGO roles elsewhere, watching board decks ask harder questions every quarter about marketing's contribution. Wondering, quietly, whether the next round of cuts lands on them.It is not a quiet trend anymore. UPS, Etsy, Walgreens, Starbucks, Johnson & Johnson - the CMO title got eliminated or restructured at all of them.
